Title
Author
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Jordan Smith
Contributor
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Anna Cappuccitti
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Tom Bartsiokas
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Robin Potter
Publication Date
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2019
Description
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This book is designed to guide college students in Fashion programs to develop the business communication skills that are necessary in today's workplace and learn how to communicate in a clear, concise and effective way. It is adapted from Communication @ Work: A College-to-Career Guide to Success (2019) by Tom Bartsiokas and Robin Potter, which was adapted from Business Communication for Success (2015) by Jordan Smith
Table Of Contents
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Part I Professional Communications
Unit 1: Communication Skills Desired By Employers
Unit 2: A Diverse Skillset Featuring Communications is Key to Survival
Unit 3: Communication Represents You and Your Employer
Part II The Writing Process 1 — Preparing
Unit 4: Knowing Your Purpose for Writing
Unit 5. Analyzing your Audience
Unit 6: Selecting Appropriate Channels
Part III The Writing Process 2 — Researching
Unit 7: Choosing a Research Methodology
Unit 8: Locating Credible Sources
Unit 9: Using Source Text: Quoting, Paraphrasing, and Summarizing
Unit 10: Documenting Sources in APA
Part IV The Writing Process 3 — Drafting
Unit 11: Choosing an Organizational Pattern
Unit 12: Outlining Your Message
Unit 13: Standard Business Style
Unit 14: Effective Document Design
Part V The Writing Process 4 — Editing
Unit 15: Substantial Revisions
Unit 16: Proofreading for Mechanics
Part VI Electronic Written Communication Part VII Traditional Written Communication
Unit 17: Emailing
Unit 18: Netiquette and Social Media
Unit 19: Texting and Instant Messaging
Part VII Traditional Written Communication
Unit 20: Letters
Unit 21: Memos
Unit 22: Reports
Part VIII Routine Messages
Unit 23: Information Shares, Action Requests, and Replies
Unit 24: Complaints and Claims
Unit 25: Negative Messages
Unit 26: Persuasive Messages
Unit 27: Goodwill Messages and Recommendations
Part IX Job Applications
Unit 28: The Job Search
Unit 29: Resumes and Online Applications
Unit 30: Cover Letters
Unit 1: Communication Skills Desired By Employers
Unit 2: A Diverse Skillset Featuring Communications is Key to Survival
Unit 3: Communication Represents You and Your Employer
Part II The Writing Process 1 — Preparing
Unit 4: Knowing Your Purpose for Writing
Unit 5. Analyzing your Audience
Unit 6: Selecting Appropriate Channels
Part III The Writing Process 2 — Researching
Unit 7: Choosing a Research Methodology
Unit 8: Locating Credible Sources
Unit 9: Using Source Text: Quoting, Paraphrasing, and Summarizing
Unit 10: Documenting Sources in APA
Part IV The Writing Process 3 — Drafting
Unit 11: Choosing an Organizational Pattern
Unit 12: Outlining Your Message
Unit 13: Standard Business Style
Unit 14: Effective Document Design
Part V The Writing Process 4 — Editing
Unit 15: Substantial Revisions
Unit 16: Proofreading for Mechanics
Part VI Electronic Written Communication Part VII Traditional Written Communication
Unit 17: Emailing
Unit 18: Netiquette and Social Media
Unit 19: Texting and Instant Messaging
Part VII Traditional Written Communication
Unit 20: Letters
Unit 21: Memos
Unit 22: Reports
Part VIII Routine Messages
Unit 23: Information Shares, Action Requests, and Replies
Unit 24: Complaints and Claims
Unit 25: Negative Messages
Unit 26: Persuasive Messages
Unit 27: Goodwill Messages and Recommendations
Part IX Job Applications
Unit 28: The Job Search
Unit 29: Resumes and Online Applications
Unit 30: Cover Letters
Subject
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Business communication
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Commercial correspondence
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Business report writing
School / Program
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Faculty of Communication, Art & Design
Publisher
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Toronto: Seneca Open Textbook Project
Format
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PDF
Language
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English
Access Restrictions
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Open Access