Title
Author
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Robin L. Potter
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Tricia Nicola Hylton
Contributor
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Suzan Last
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Candice Neveu
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Monika Smith
Publication Date
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August 1, 2022
Description
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This open textbook has been partially adapted from the original text by Suzan Last and enhanced with interactive elements by Tricia Hylton. This text is designed to introduce readers to the basic principles of business communication: audience and task analysis in workplace contexts, clear and concise communication style, effective document design, teamwork and collaboration, fundamental research and documentation skills, and employment communication.
Table Of Contents
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I. 1. What is Business Communication?
1.1 Key Concept: Problem-Solving Approach to Communication Tasks
1.2 Conventions and Characteristics
1.3 Understanding the Rhetorical Situation (Suzan Last; Candice Neveu; and Robin L. Potter)
1.4 Case Studies: The Cost of Poor Communication
1.5 Writing Processes
II. 2. Writing for Business Workplaces
2.1 Key Concept: Reader-Centred Writing
2.2 Communicating with Precision
2.3 Writing to Persuade
2.4 The Importance of Verbs
III. 3. Document Design
3.1 Key Concept: Readability
3.2 Headings
3.3 Lists
3.4 Figures and Tables
3.5 Style Tips: Revising to Enhance Readability
IV. 4. Teamwork and Communication
4.1 Team Project Management Tools and Strategies (Suzan Last and Candice Neveu)
4.2 Five Models for Understanding Team Dynamics
4.3 Collaborative Writing (Suzan Last and Candice Neveu)
4.4 Intercultural Communication
V. 5. Conducting Research
5.1 Research Terminology
5.2 Finding and Evaluating Research Sources
5.3 Defining the Scope of your Project
5.4 Human Research Ethics
5.5 Stakeholder Engagement and Consultation
VI. 6. Citing and Documenting Sources (APA Style)
6.1 Writing a Summary
6.2 Integrating Evidence into Your Writing
6.3 Referring to Authors and Titles
6.4 Creating a References List
6.5 Frequently Asked Questions
VII. 7. Communicating Business Information
7.1 Correspondence Formats and Conventions
7.2 Message Structure
7.3 Positive and Neutral Messages
7.4 Negative Messages
7.5 Persuasive Messages
7.6 Instructions
VIII. 8. Reporting Business Information
8.1 Organizing and Formatting Business Reports
8.2 Proposals
8.3 Recommendation Reports and Feasibility Studies
8.4 Progress Reports
IX. 9. Presentation Skills
9.1 Building Confidence as a Presenter (Monika Smith and Suzan Last)
9.2 Developing Presentation Skills (Suzan Last; Monika Smith; and Robin L. Potter)
9.3 Designing Your Presentation (Suzan Last and Robin L. Potter)
9.4 Presenting as a Team (Suzan Last and Candice Neveu)
9.5 Presenting Virtually
X. 10. Employment Communication
10.1 Finding a Job
10.2 Resumes and Cover Letters
10.3 Online Applications
10.4 Interviewing Skills
XI. Appendices: Writing Fundamentals
1. Appendix A: Transitional Words and Phrases
2. Appendix B: Sentence Structure
3. Appendix C: Punctuation Matters
4. Appendix D: Writing Comparisons
5. Appendix E: Peer Review Essentials
1.1 Key Concept: Problem-Solving Approach to Communication Tasks
1.2 Conventions and Characteristics
1.3 Understanding the Rhetorical Situation (Suzan Last; Candice Neveu; and Robin L. Potter)
1.4 Case Studies: The Cost of Poor Communication
1.5 Writing Processes
II. 2. Writing for Business Workplaces
2.1 Key Concept: Reader-Centred Writing
2.2 Communicating with Precision
2.3 Writing to Persuade
2.4 The Importance of Verbs
III. 3. Document Design
3.1 Key Concept: Readability
3.2 Headings
3.3 Lists
3.4 Figures and Tables
3.5 Style Tips: Revising to Enhance Readability
IV. 4. Teamwork and Communication
4.1 Team Project Management Tools and Strategies (Suzan Last and Candice Neveu)
4.2 Five Models for Understanding Team Dynamics
4.3 Collaborative Writing (Suzan Last and Candice Neveu)
4.4 Intercultural Communication
V. 5. Conducting Research
5.1 Research Terminology
5.2 Finding and Evaluating Research Sources
5.3 Defining the Scope of your Project
5.4 Human Research Ethics
5.5 Stakeholder Engagement and Consultation
VI. 6. Citing and Documenting Sources (APA Style)
6.1 Writing a Summary
6.2 Integrating Evidence into Your Writing
6.3 Referring to Authors and Titles
6.4 Creating a References List
6.5 Frequently Asked Questions
VII. 7. Communicating Business Information
7.1 Correspondence Formats and Conventions
7.2 Message Structure
7.3 Positive and Neutral Messages
7.4 Negative Messages
7.5 Persuasive Messages
7.6 Instructions
VIII. 8. Reporting Business Information
8.1 Organizing and Formatting Business Reports
8.2 Proposals
8.3 Recommendation Reports and Feasibility Studies
8.4 Progress Reports
IX. 9. Presentation Skills
9.1 Building Confidence as a Presenter (Monika Smith and Suzan Last)
9.2 Developing Presentation Skills (Suzan Last; Monika Smith; and Robin L. Potter)
9.3 Designing Your Presentation (Suzan Last and Robin L. Potter)
9.4 Presenting as a Team (Suzan Last and Candice Neveu)
9.5 Presenting Virtually
X. 10. Employment Communication
10.1 Finding a Job
10.2 Resumes and Cover Letters
10.3 Online Applications
10.4 Interviewing Skills
XI. Appendices: Writing Fundamentals
1. Appendix A: Transitional Words and Phrases
2. Appendix B: Sentence Structure
3. Appendix C: Punctuation Matters
4. Appendix D: Writing Comparisons
5. Appendix E: Peer Review Essentials
Subject
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Business
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Writing and editing guides
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Business communication
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Commercial correspondence
School / Program
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Seneca Business
Publisher
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Toronto : Seneca Open Textbook Project
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University of Victoria (original version)
Format
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eBook
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Pressbooks
Language
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English
License
Access Restrictions
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Open Access